1: Face Watch. Clever use of consumerism to do good.

Recently came accross this nifty new accessory-brand-come-charity-campaign '1: Face Watch', the 'brainchild' of creative marketing director Fam Mizra. It's slogan: 'Changing the world one face at a time'. 

Described as 'a fashion product with much more than fashion value' Face Watch is a range of watches in various colours which all represent an important cause. The face displays the time when a button is pressed and doubles up as a mirror the rest of the time. 

It's a simple, modern design with wide appeal and the kind of contained technological sophistication perfected by Apple. I think it will sell really well.

But more importantly than it being aesthetically pleasing, purchase of a particular watch supplies money to the cause represented by its colour; white for poverty, black for cancer, blue for environment, red for aids, pink for breast cancer and yellow for water.

'This brand uses the power of consumerists to benefit the world'

I like it: why not harness the world's need for fashion and use it for good?